Project overview
LaunchPlan aims to simplify business planning. The primary goal of the project was brand and product evolution. The requirements included a new logo, marketing website, and a simpified product experience for creating and writing a business plan.
Product
The product simplifies and automates the manual process of creating a business plan. A step-by-step wizard guides users through required inputs, and examples are provided throughout key sections. Financial forecasting are calculated based on inputs, and charts and tables are automatically populated. Exported plans are packaged into a presentation ready PDF document.
Logo
As part of the branding work, a new logo was designed. Alternative explorations of the logo with variations of the rocket were presented to the founder.
Style Guide
A simple style guide and pattern library were delivered as a part of the hand-off to development and engineering.
Engagement background
Project carried out during a one-year commitment as the Creative Director and Designer at LaunchPlan.
