Project overview
The campaign strategy and tone for Microsoft Pride 2020 is dialogue. Requirements included designing visual elements and a marketing communications site using Microsoft Web Framework patterns. As part of the campaign project team, I began by illustrating statements using patterns repesentative of conversation. This was carried through into the design of the website along with the uses of bright rainbow colors for visual content. In addition, I illustrated Pride flags that were distributed to product teams as brand assets for the campaign.
AD design and production
As part of the Microsoft 2020 Pride campaign launch, ad collateral were designed for various channels of the Microsoft digital ad network.
Background
Project carried out as part of my role as a Senior Designer & Art Director with the Microsoft Store Studio team.
