Project overview
EmpowerLocal is a Nashville based, technology startup company that helps brands and agencies partner with the most trusted and influential local publishers nationally. Requirements were to design a new website and communicate the company's product, and a web platform product that connects brands with hyperlocal publishers.
For Publishers / Product
For publishers, this platform provides access to revenue generating opportunities. On signup and by connecting their website and social platforms, publishers are given access to rich features such as partnerships with top brands, automated reporting dashboard, content and event widgets for their website, and EmpowerLocal's premium display ad network.
For Brands / Product
For brands, this platform provides access to local publishers enabling brands to reach the audiences of local communities. By signing up, brands are given access to connect with local publishers, reach and engage local audiences, and track and quantify performance through an automated reporting dashboard.
Engagement background
Project carried out for my role as a consulting Lead Designer with the CEO, CTO, and COO of EmpowerLocal's leadership team.
